ScottWestfinancialadvisormarketing — Sales Coaching and Marketing Firm for Wealth Managers

Scott West

Scott works with select, high performing investment professionals equipping them to acquire and retain their optimal clients by personalizing unique and executable strategies.

A graduate of Wheaton College, Scott has almost 40 years of experience developing and then delivering “edutaining“ content, whether on a main stage or in one-on-one engagements.

He co-founded the Invesco Global Consulting Group during his 35-year career at Invesco, launching dozens of programs in six countries with ideas designed to transform the advisor’s practice.

He is also the co-author of five books, including the bestseller ‘Storyselling for Financial Advisors’.

Born in Toronto, Scott is a lifelong hockey fan. Sadly, his attempt at a serious playing career ended at age 9 when, after several coaches’ evaluations of him at a youth hockey camp, he was strongly encouraged to pursue a career in sales. He has continued his love of sports and leaning new things, including his recent foray into the fast growing game of pickle ball.

Expertise:

  • Financial advisor sales coaching

  • Business coaching for wealth managers

  • Presentation and public speaking coaching for financial professionals and investment advisors

  • Wealth Management messaging and branding

  • Financial advisor COI and Referral strategies

  • Client experience enhancement for RIA’s

  • Wealth management marketing

  • Wealth management business development

The best financial advisors understand that ongoing growth requires more than just technical expertise—it demands leadership, communication skills, and the ability to navigate complex client relationships. An executive coach specializing in financial advisors helps professionals refine these skills, ensuring they can effectively articulate their value, build trust with clients, and lead their firms to long-term success. Select Advisors Institute offers tailored coaching that equips advisors with the mindset and strategies needed to excel in a competitive market.

One of the key benefits of working with a top-tier coach is accountability. Even the most experienced advisors can fall into patterns of inefficiency, losing focus on business development and client engagement. A coach provides structured guidance, keeping financial professionals aligned with their goals while identifying blind spots that may be holding them back. With Select Advisors Institute’s executive coaching, financial advisors receive personalized strategies designed to maximize productivity and accelerate business growth.

Beyond business strategies, coaching also helps financial advisors develop a resilient and success-driven mindset. The ability to manage stress, overcome challenges, and maintain confidence in high-stakes situations is what separates the best advisors from the rest. Through proven coaching methodologies, Select Advisors Institute empowers financial professionals to lead with clarity, adapt to industry changes, and stay motivated, no matter the obstacles they face.

For financial advisors who want to attract high-net-worth clients and scale their firms, investing in the right executive coaching program is a game-changer. The best coach for financial advisors is one who understands the nuances of the industry and provides actionable insights tailored to each advisor’s strengths and business model. Select Advisors Institute has helped countless financial professionals unlock their full potential, strengthen client relationships, and position themselves as top-tier advisors in their field.

Building a Digital Presence to Market Your Financial Advisory Business
Marketing a financial advisory business begins with establishing a strong online presence. A well-designed website optimized for search engines ensures potential clients find you easily when searching for financial guidance. Include client-focused content like blogs, FAQs, and financial calculators that address common concerns and demonstrate your expertise. Additionally, leverage social media platforms such as LinkedIn and Twitter to share success stories, financial tips, and industry insights. These platforms not only help establish credibility but also encourage engagement with your target audience, building trust over time.
Leveraging Personalization and Client Insights in Marketing
Personalization is key to effectively marketing a financial advisory business. By understanding your clients’ unique goals and challenges, you can craft tailored solutions that resonate with them. Utilize tools like email marketing to deliver personalized financial planning tips, reminders, and market updates. Hosting client-centric events, such as webinars or workshops, further positions your firm as a valuable resource. Don’t forget to gather feedback from existing clients to refine your messaging and ensure your strategies align with their needs. These efforts build loyalty and attract referrals, creating a sustainable growth pipeline for your advisory business.